Pianeta Rugby
CLIENT: LA7
Rugby is back on La7! Championing rugby in this spot is the captain of the Italian team Sergio Parisse, who is watching the game with friends at the pub because is injured. He is so passionate about rugby that he sees it everywhere around him, with even the Earth itself revealed to be the shape of a rugby ball.

The aim of this light-hearted spot, besides confirming La7 as "the TV station of rugby", was to present rugby as an positive, non-violent sport that can be enjoyed by everybody.

Created by Carlo De Agostini and Andrea Livio with Francesco Buono, shot in Rome, Milan and Sondrio, visual effects by Ryan Passmore and audio by Daniele Carmosino.

I presented this case study during the Dublin Final Cut Pro User Group on December 8th 2010.