The Italian rugby team celebrates in 2009 its 10th consecutive presence to the prestigious continental championship "6 Nations". 

The first series of spots, 12 in total, has been shot in 14 different locations, from Rome to Milan, but also abroad on the international motor park of Portimao, Portugal. 

The campaign, played on the notes of "Stasera mi Butto" by Rocky Roberts, takes advantage by the presence of special testimonials like the Italian football team coach Marcello Lippi, the fencing champion Margherita Granbassi, the superbike world champion Troy Bayliss and Max Biaggi, the legendary basketball player Dino
Meneghin, the actors Marco Paolini and Giorgio Pasotti, the show girls Victoria Cabello and Ambra Angiolini, La Pina from Radio Deejay, the singer Tiziano Ferro, the journalist Gad Lerner, the writer Vincenzo Cerami. 

Nominated as "Best sports promo 2009" at PromaxBDA Europe awards 2010.

Client: La7
Production and post: Watermelon
Audio: Daniele Carmosino