Air Wick, the leading air freshener produced by Reckitt Benckiser, introduced a series of limited edition fragrances called "Viaggio in Italia", including the flavor "Sorrento" inspired by the Amalfi coast essences.

The idea was that after a very intense day at work, a heavy rain and the elevator out of order, she finally

arrives at home, where thanks to Air Wick Sorrento, she feels like on the Amalfi coast in Italy. 
We produced two TV commercials and a social campaign for Facebook and Instagram. We shot in our studio in Morbegno, outside with chroma key, and inside the product demo and packshot. An additional location was used for the first scene.
Client: Reckitt Benckiser
Agency: Havas
Director: Carlo De Agostini
Producer: Barbara Bongetta
Actress: Diletta Simeoni
DoP: Josef Ruffoni
Assistant Director: Jacopo Cairati
Camera: Gabriele Marvasi
Garden design: Enzo Colli
Stylist: Lorenza Pace
Make up: Emanuela Folini
Hairstylist : Valentina Giumelli
Backstage: Antonio D'Elisiis
Casting: Face and Place
VFX: 22 Dogs
Sound Engineer: Jan Sutti
Runners: Luca Bertolini, Luciano Zecca