New Rugby 6 Nations 2011 campaign for the Italian broadcaster La7 and La7d.

Rugby is passion and perseverance, and Sergio Parisse - captain of the Italian team and star for the channel - never stops thinking about it even when he's not playing.

People are getting ready for the beginning of the "6 Nations" tournament, where the best teams fight for the prestigious title of European champion.

In the 6 countries hosting the games there is something magic in the air, everything seems to be "rugbyized", from an old statue rolling in the middle of the street to a caravan, from a tower clock to some sheep. It's the rugby obsession!
The spot takes place in Verona (Italy), Paris (France), London (England), Edinburgh (Scotland), Dublin (Ireland), and near Cardiff (Wales).

Created by Carlo De Agostini and Andrea Livio, visual effects by Ryan Passmore, sound effects by Alex Sidiropoulos and music by Daniele Carmosino.

Attrazione Rugby got the GOLD at PromaxBda Europe 2012 Awards!

Client: La7
Production and post: Watermelon
Audio: Daniele Carmosino