Cine Collection is a program that presents "The greatest cult movies ever, from black & white to colors", selected by La7 for its audience. The challenge was to make a main title that in less than 10sec could represent any kind of movie and looked part of the channel's brand identity.

First there is a film projector, it's the symbol of movies, it's emotional and gives immediately the feeling of what is all about. Second "the choice", a warm hand selecting and cutting the films.
The hand is also the main character of the channel's identity. Third a script, it's warm, traditional, and looks like the director's or La7's signature of guarantee.

Client: La7
Production and post: Watermelon
Audio: Daniele Carmosino