La7 television aimed to evolve the on-air identity, I was called in to help them out with the new idents and infopages. The goal was to worm up the brand, make it more "real" and closer to the people, avoiding stereotype like pizza and soccer.

We shot the most of the idents in real locations with some greenback for the extensions in order to obtain the same image La7 was looking for.
Shot with Canon 5D Mark II, Photoshop for the matte painting and After Effects for compositing and color grading.

Client: La7
Production and post: Watermelon
Audio: Daniele Carmosino