One year after its launch the feminine channel LEI, aired on Sky 125, decided to renew its look. The goal was to increase the awareness of a brand that was missing personality.
"LEI tells the extraordinary emotions of everyday's life and the everyday's emotions hidden behind extraordinaries lives of the women."
I made the restyle of the logo, the onair identity, part of the offair and online, introducing the violet as a main
color, a new lettering, a new infographic's system and bumpers. The design is particularly functional to the packaging of the promo in a very easy and fast way without leaving Avid or Final Cut.
CREDITS
Client: Lei channel
art direction and animation: Carlo De Agostini
Audio: Daniele Carmosino
art direction and animation: Carlo De Agostini
Audio: Daniele Carmosino