Missione Natura channel
Telecom Italia launched a new channel and asked me to create two commercials that had the same concept but slightly different moods, one focusing the Adventure theme, the other Wildlife/Nature.
The concept behind was:
"With Missione Natura channel you can live the best adventures and enjoy wildlife from your own living room"
The "Climbing" spot features the host Vincenzo Venuto getting ready for an excursion but revealing in the end that he is in his living room enjoying the show.
The "Wildlife" spot features the Host Vincenzo Venuto getting ready to spend the night in the forest but revealing in the end that he is in his living room enjoying the show.
The promo was nominated at PromaxBda Europe Awards 2012 and published on promaxBDA daily brief on October 10th 2011.