New Rugby 6 Nations 2012 campaign for the Italian broadcaster La7 and La7d. 

Following the success of the previews campaigns "Pianeta Rugby, 2010" and "Attrazione Rugby, 2011" featuring Sergio Parisse's obsession for rugby, this year we kept the obsession but we involved regular people to support our team at the great European tournament. 
Somebody pushes, others get pushed but everybody is crazy for rugby!

Client: La7
Production and post: Watermelon
Audio: Daniele Carmosino