The 6 Nations Rugby is back once again on La7 channel, along with the obsession for the oval ball that characterised the pasts successful campaigns.

This year the highlights are on the real people that well represent La7's target: families, workers, adults and young people. Each one doing his or her own everyday activity with only one thing in their minds (and hearths): the oval rugby ball with the Italian flag.
The expectation is high, an engineer designing a ball, a
gardener shaping an oval bush, the pregnant girl grabbing a watermelon, a kid pointing the oval moon far away in the sky. Rugby is back, on La7.

Client: La7
Production and post: Watermelon
Audio: Daniele Carmosino